Branding

Branding is a marketing strategy to differentiate products, make memorable impressions on consumers and distinguish yourself from  competitors. Having a unique name, product and/or service with a consistent theme will attract and retain loyal customers. One of the most important aspects of branding for a business is how a company receives brand recognition and becomes known to the masses.

• Defining Your Brand
• Create a great logo with a memorable tagline
• Be consistent
• Integrate your brand in every aspect of your business- consider your team wearing apparel with your logo
• Deliver clear and precise messages about your product and/or services
• Confirm your brands credibility
• Understanding the needs and wants of your customers and prospects while emotionally connecting to them
• Motivate your customers to purchase
• Relate your brand to your target audience
• Offer your customers the highest level of customer service possible

All branding should be consistent whether it's printed on company stationary, brochures, promotional items and apparel. The significance of your logo and message needs to be presented the same way each and every time. Strong branding promotes more business, more referrals, competitive advantages and most of all customer awareness and loyalty.

Your logo and tagline are the most important elements of branding as they are the face of your company. Choosing the correct design, statement and colors so that the logo makes a great impression at first glance is something that we specialize in. In conjunction with the logo design and tagline creation utilizing printed materials such as business cards, brochures and flyers are often the first interaction your customers will have with your business. Using better quality materials will give your customers the impression that your products and/or services are of a higher quality than your competitors. REMEMBER, FIRST IMPRESSIONS ARE LASTING! A quality printed material utilizing a specific design, typeface, graphic , color choice and type of paper will attract more customers. Having the perfect presentation materials will give your company the edge over your competitors. A project like this cannot be achieved via ordering from the internet, this needs to be created one- on-one, face-to-face to get exactly what you are looking for. This is not an area that should be taken lightly. We look forward to working with you on this custom project.

Promotional Products are crucial for any business. When you request a promotional for your business Christine Fiorenza Advertising and Marketing will suggest useful items. Promotional items can be low- cost effective marketing tools. They are instant brand recognition that your customers can easily identify while serving as affordable exposure for your brand.