Where can you advertise when you want to reach everyone? Would you like to catch the attention of commuters? If you answered yes to the above questions transit advertising is the way to go. Placement of print ads on buses is an important medium for reaching audiences of all ages, incomes and backgrounds. Remember, you…

Read More

Brand identity represents how a company wants to be perceived in the market, what the company stands for, and most importantly implies promise to the company’s clients. Building a strong brand is of great value to the organization’s financial performance. A strong brand identity commands a premium price. Why would someone spend thousands of dollars…

Read More

A strong brand identity is formed when a company blends its differentiation with relevance. Brand differentiation is the ability for a brand to stand apart from its competitors. A brand should be as unique as possible. A brand is built and maintained via offering a set of differentiating promises to consumers and delivering those promises…

Read More